About Omote
Operating intelligence for human-touch service.
Carlos Marin
I grew up immersed in my family's hospitality businesses, bringing travelers to Venezuela and hosting them in unique properties from the Andés to the Amazon. From them I learned early on that the people who provide service deserve admiration, not replacement.
I've lived between cultures since — from the precise service of Kyoto's ryokans to the joyful warmth of São Paulo's botequins — and kept finding the same feature in every exceptional service experience: someone who remembered, anticipated, and cared.
After a decade advising enterprises on technology strategy at McKinsey and building products at Google, I'm building Omote around this conviction: automate the work around care, so people have more room for the care itself.
I also love hosting people for dinner.
Soul, not robots.
What We Build
Omote is a Service Agent: operating intelligence for teams who deliver service in person. It lives in the tools they already use, remembers what matters about every customer, and keeps the whole team aware of what's happening right now — surfacing the call that needs a person, and acting only when someone confirms. Across every shift, hire, and year.
Wherever care is delivered in person — hospitality, high-touch retail, event production. The same intelligence serves each, while context-specific intuition compounds with use.
Built on a family history of hospitality across Venezuela, and on service traditions gathered across the world — the anticipatory care of Japanese omotenashi, Latin America's human warmth, the quiet precision of European craft. All toward one conviction: care is a craft worth amplifying, not automating away.
Get in Touch
If you run a team where the customer experience is the product, or if you're curious about what we're building — let's talk.
Omote is shaped by the anticipatory care of Japanese omotenashi, inspired by California's optimism, grounded by Latin America's human warmth, and built for all.