About Omote
A House of Exceptional Hospitality.
Carlos Marin
I grew up immersed in my family's hospitality businesses, bringing travelers to Venezuela and hosting them in unique properties from the Andés to the Amazon. From them I learned early on that the people who provide service deserve admiration, not replacement.
I've lived between cultures since — from the precise service of Kyoto's ryokans to the joyful warmth of São Paulo's botequins — and kept finding the same feature in every exceptional service experience: someone who remembered, anticipated, and cared.
After a decade advising enterprises on technology strategy at McKinsey and building products at Google, I'm building Omote around this conviction: technology should augment humans, not replace them.
I also love hosting people for dinner.
Soul, not robots.
The House
Omote is a hospitality house. We build technology products for teams who deliver high-touch human service and operate unique hospitality properties where guests feel cared for.
Technology products for hospitality operators.
A small collection of boutique properties across Latin America, where every moment of care informs what Omote becomes.
Get in Touch
If you run a property where the guest experience is the product, or if you're curious about what we're building — let's talk.
Omote is inspired by California's optimism, grounded by Latin America's human warmth, and built for all.